Logo and Elements of the "Clover"
Game Brand Style
Game Brand Style
We were applied to create brand identity of "Clover", an American quiz game.
Clover is a team intellectual game for youth, performing usually in bars. Clover is a pub symbol, also it is assonant to the word "clever".
Clover is a team intellectual game for youth, performing usually in bars. Clover is a pub symbol, also it is assonant to the word "clever".
The logo consists of the name and the symbol. The main element of the style is an abstract image of 3 circles reminding the clover leaves. The fourth circle is always somewhere nearby, just like the good luck which is always almost at hand, one just has to play for. The image keeps transforming, now reminding the dice, now — the social binds, just like puzzle parts gather into one whole team of particular players ready to win.
Circles serve also as elements of the corporate identity,
easily branding any surface.
easily branding any surface.
Green is chosen as the primary colour: bright, clear, traditional.
Saint Patrick would be happy.
